배우 김효진이 케이브랜즈(대표 엄진현)가 전개하는 여성 의류 브랜드 ‘머스트 비’ 광고 모델이 됐다.
김효진이 여성 의류 브랜드 ‘머스트 비’의 뮤즈로 발탁, 김효진은 패션계에서 “어떻게 포즈를 취해야 본인과 옷이 둘 다 예쁘게 나오는지 정확히 아는 배우”로 통했다. 이를 증명하듯 그간 김효진은 다수의 패션화보를 수 놓은 바 있다. 이번에는 ‘머스트 비’의 뮤즈로서 S/S 시즌을 화사하게 물들일 예정이다.
촬영장에서도 김효진은 완벽한 포즈와 다채로운 표정으로 현장 스태프들을 놀라게 했다. 하늘하늘하고 화사한 옷을 입은 김효진은 인형 미모와 S라인을 촬영을 이어가는 것은 물론, 시종일관 화기애애한 분위기를 이끌었다.
광고 관계자는 “최근 외모와 몸매뿐 아니라 스타들의 품성 역시 광고시장에서 주요한 요소가 됐다. 뿐만 아니라 김효진의 프로페셔널함에 기대가 컸다”고 김효진을 발탁한 배경을 전했다. 진중하게 작품활동을 이어오며 기부활동에도 적극적으로 참여하는 등 다양한 행보를 펼치며 성장해온 김효진의 모습이 광고주에게 긍정적으로 작용한 것이다.
최정아 기자
Kim Hyo Jin has a well-proportioned figure like a doll.
Actress Kim Hyo Jin is the commercial model of ’Must-Be’ a female clothing brand.
Kim Hyo Jin was chosen as the muse by the female clothing brand ’Must-Be since she was known as for having a know-how posing for the fashion world. In fact she has a lot of fashion pictorials. This time, she is going to bright S/S season as the muse of ’Must-Be’
The crew was shocked as she showed her perfect pose and emotions at the studio. She led a consistently friendly atmosphere.
Ad said, " Her looks and body as well as her character is that of a star and that has also became a major factor in the advertising market. I have great expectations for her." she is prudent in her work, she participates in donation this creates a good effect to advertisers.
Actress Kim Hyo Jin is the commercial model of ’Must-Be’ a female clothing brand.
Kim Hyo Jin was chosen as the muse by the female clothing brand ’Must-Be since she was known as for having a know-how posing for the fashion world. In fact she has a lot of fashion pictorials. This time, she is going to bright S/S season as the muse of ’Must-Be’
The crew was shocked as she showed her perfect pose and emotions at the studio. She led a consistently friendly atmosphere.
Ad said, " Her looks and body as well as her character is that of a star and that has also became a major factor in the advertising market. I have great expectations for her." she is prudent in her work, she participates in donation this creates a good effect to advertisers.
[ⓒ 세계비즈앤스포츠월드 & sportsworldi.com, 무단전재 및 재배포 금지]
